MALIA THOMPSON
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case study

WishGarden Herbs – Kick-Ass Botanicals Since 1979
Louisville, CO
​2015-2020

@wishgardenherbs #wishgardenherbs

They wanted to be known as more than the "Kick-Ass Immune" company and highlight WishGarden's many "lifestyle" formulas in order to lift sales all year, rather than a big spike in the winter months. The focus is on branding, lifestyle, experiential marketing, education, creative collaborations, philanthropy and sustainability.

WishGarden is a 40 year old, family run company. "WishGardeners" are avidly loyal to the brand "because their formulas work". Most repeated phrases by customers: "I LOVE WishGarden!" "Your products SAVED me!" "I've been using your products for years, and now my WHOLE family does!"
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